The Top 6 Facebook Quiz Marketing Secrets Used to Capture Data

Gathering data about leads and customers is an essential task for any organization. Without data, you wouldn’t be able to grow and develop, improve your products and services, or stay competitive.

Now, there are many different ways that companies collect data. Some rely on interviews and surveys, some have popups on their websites that just straight out ask you for your email, and some rely on sophisticated online tools for data collection and analysis.

But the hidden gems of data capture are Facebook quizzes.

With a reliable Facebook quiz maker, marketers can very quickly and easily capture your data and offer you something of value in return.

Before we unravel the marketing secrets of how and why your data is used, let’s check out whether it’s even safe to give out your personal information through Facebook quizzes and whether it’s something that you should worry about.

Are Facebook quizzes safe?

After the Cambridge Analytica and Facebook scandal, everyone became concerned about their online privacy and how their data is used, and for good reason. 

After all, it was reported that Cambridge Analytica wanted to use the data to influence the presidential elections back in 2016, among other things.

Although it raised many questions, the scandal actually had a silver lining. It has forced companies to be more transparent about their data usage, and it forced Facebook to be more active in protecting your privacy.

Now, marketers cannot create Facebook quizzes to access sensitive data about you and your friends. Nor would they want to.

Companies primarily rely on your data to improve their business strategies, boost lead generation, and give you better product and service recommendations.

With the use of a Facebook quiz maker, they can gather that data in innovative, engaging, and above all – safe ways.

You’ll always want to be careful about who has permission to access your data, but you can rest easy knowing that Facebook quizzes from trustworthy companies are normally safe and primarily used for marketing purposes.

Now, without further ado, let’s see how a quiz builder allows marketers to capture your data and further divulge into what that data is used for.

#1. Personality quizzes are the most effective data capturing method

There’s a wide variety of Facebook quizzes that can be used for data capture. Marketers rely on trivia quizzes, knowledge tests, true or false quizzes, etc., but the most effective by far are personality quizzes.

The reason for this is simple – everyone’s hooked on personality quizzes. Whether they’re good or bad, informative or not, personality quizzes have a way of getting us engaged and interested, regardless of their results.

After all, who doesn’t want to know which “Friends” character they are?

Even though you usually don’t have to pay to complete a personality quiz, it’s still not free. You’ll typically need to leave your email address to get the results, or your answers will be used to assess the target audience’s preferences and habits.

It’s a simple and effective marketing strategy that allows companies to create and make use of readily available data.

#2. Data from Facebook quizzes is essential for market research

Companies cannot survive and continue thriving without doing proper market research, and customer feedback is essential for this. The easiest way to collect this feedback is through interactive quizzes.

With the use of a quiz builder, marketers can learn about their customers’ demographics, likes and dislikes, and more.

The information is then used for perfecting products and services to answer to customer demands and needs, adjusting prices, identifying new opportunities, and improving future marketing efforts.

#3. Facebook quizzes are used to boost ad viewership

Since millions of people take Facebook personality quizzes every single day, more and more companies have started making use of Facebook quiz maker software. But not everyone uses this software for the same reasons.

Still, one of the more common reasons why marketers create online quizzes is for boosting ad viewership. You can easily check this for yourself – just go and take any Facebook quiz that pops up.

By the time you’ve finished the quiz, you’ll have seen dozens of ads related to the quiz topic.

In this case, it’s not the quiz maker that’s making use of your data, but ad companies. The data from your overall online activity collected by Google and third parties is used to target you in ad campaigns.

The quiz solely serves the purpose of offering ad space.

#4. Lead generation is one of the primary goals of Facebook quizzes

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Over 87% of marketers agree that interactive content, such as quizzes, is effective in grabbing attention from a target audience. So, it’s no wonder that quizzes are so often used for lead generation.

For effective lead generation, marketers need to collect important pieces of data about you, namely your email address.

Some of the more common tactics for this are asking you to sign up for newsletters, asking you to subscribe for more content, etc. A vast majority of people tend to disregard these.

But when it comes to quizzes, most people would willingly give their email address in exchange for quiz results or more similar content.

This is a win-win situation for marketers and leads alike – marketers can successfully capture your data, while you can safely enjoy the content they provide.

#5. Facebook quizzes for qualifying leads

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Once the leads have been generated, it’s important for companies to qualify them – as they shouldn’t follow up on every lead since it would be a waste of time and money.

Depending on the type of quiz, marketers can collect the necessary information about you based on your answers, then determine whether their products/services would be suitable for you.

If they’re suitable, they’ll come up with methods on how to approach you and establish a valuable relationship with you.

This is again useful for both parties since you’ll receive the products/services that you need, and the company will have attracted a new customer.

#6. Captured data allows for personalized recommendations

Personalization is currently the biggest trend across industries. Over 72% of consumers state that they would only engage with personalized messaging, and the only way for marketers to deliver personalization is by collecting your data and information.

A Facebook quiz maker is an ideal tool for allowing companies to offer personalized recommendations.

Based on your answers on a Facebook quiz, you can receive product and service recommendations that are specifically suited to your needs.

After you’ve completed the quiz, you can expect a personalized follow up via email, and you’ll even come across personalized ads online.

Data about you is necessary for all of this.

The bottom line

Facebook quizzes are an innovative way for companies to attract new customers and collect data that will allow them to improve their business strategies.

With the use of a Facebook quiz builder, marketers can:

• Create appealing personality quizzes
• Do proper market research
• Boost their ad viewership
• Improve lead generation
• Qualify leads, and
• Offer personalized recommendations.

While your data will be used for marketing purposes, the aim is to improve the customer experience and deliver better products and services.

Guest author: Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, she is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker.

The post The Top 6 Facebook Quiz Marketing Secrets Used to Capture Data appeared first on Jeffbullas's Blog.

source https://www.jeffbullas.com/facebook-quiz-marketing/

5 Great Examples of How to Create a Complete Reference Guide

Reference and “how-to” guides are some of the most sought after and read content on the internet today.

If you want to know how to do or accomplish something, you are likely heading to Google for answers. More often than not… the first page of results is loaded up with useful resources and reference guides.

With such a demand for walkthroughs, tutorials and reference guides to do pretty much everything, it’s simply one of the best ways for content creators, businesses and brands to reach new audiences – while also providing a ton of value in the process.

However, not all reference guides and tutorials are the same. Some have straight text, others have video and the best ones will have a compilation of each. No matter what method you go with, giving your audience what they are looking for is key.

In fact, providing your audience with the exact information, tools, and resources to meet their needs is a huge business in itself. If you are offering any type of service or solution online, a complete reference guide might be your best bet for generating new high-quality leads and customers daily.

To help with this process, I’ve hand-selected some of the best resource and reference guides out there, while also highlighting what makes each of them so special.

#1. SEO and ranking sites on Google

If you’ve ever had a website, blog, or an online business, you’ve definitely spent some time researching how to rank in Google and take advantage of free search traffic. At the same time, if you are doing anything related to marketing on the internet, SEM and SEO is something you are likely keeping an eye on at all times.

However, can you remember the first time you dove into the world of SEO and how confusing it all really was? Now just imagine how complex it is for everyone today who is launching a new site or business of their own. With so many different resources and outdated guides out there, it’s tough to find which are best, updated, and most reliable.

This brings me to the first example of a great resource guide, which is a complete reference guide on how to rank in Google, that was created by none other than Neil Patel.

With so many different sites and blogs out there talking about everything related to SEO, what makes Neil’s one of the best out there? In short, it’s all about the visuals, examples, and updates that Neil is constantly adding to his site.

As we all know, Google is changing all the time and if you aren’t staying up to date with all of these latest trends and algorithm changes, your site rankings will surely be affected. The same applies to Neil’s site and the quality of content. His tutorials and resources are always being updated all the time.

#2. Investing and stock trading

With everyone always having a focus on their financials and having the ultimate dream of being rich and famous, many people look to the stock market. The Dow and Nasdaq are two of the most popular ways to buy and sell stocks, but they are often for longterm investing, 401k accounts, and retirement.

However, these two financial markets aren’t the only games in town. For risk-takers and those who are willing to study and master the art of day trading, the OTC (over the counter) might be your best option.

It’s riskier, faster-paced, and has much larger swings in shorter amounts of time – all of which continue to attract new investors and individuals looking to get rich through penny stocks.

But just like anything else, if you want to find success with something, it’s going to take a lot of work and you will need to completely understand what it is you are doing. Millions of people are searching Google, social media, and forums daily to learn more about OTC and penny stock trading… which leads us to our next example of a resource guide that is laid out just perfectly.

This example is all about learning and mastering the art of knowing which penny stocks to buy. And no matter what your current level of investing is, you will quickly discover everything you need to know, as they’ve done an excellent job at creating their tutorials, giving visual examples, and also providing video case studies and guides for you to follow along.

When reading through tutorials and resource guides on any site, be sure to also check reviews and testimonials found in Google and on other sites. In the case of Warrior Trading, their case studies and learning tools have been extremely useful to thousands of site readers and students around the world.

#3. Web hosting and starting a blog

The majority of content and articles found on Jeff Bullas’ blog are all mainly about content creation, marketing, and running successful websites and blogs online. With that in mind, do you remember when you were starting your first website? If so, you’ll be able to relate to this next reference guide example all too well.

When starting a new site for the first time, you need to pick a domain name, web hosting, understand how to use WordPress, and also learn the basics of content creation and promoting your site. Sounds easy enough if you are already a seasoned site owner, but imagine getting all of this thrown at you with no previous knowledge? It’s quite overwhelming.

Just like the other examples in this article, every month millions of people are also searching for information on how to start their own website, blog, or eCommerce site for the first time.

With this in mind, Jeff Bullas has created an excellent guide on how to start a blog.

One of the many reasons why this reference guide stands out from the crowd and competition is because it walks the user through every process step by step – while also being taught from an industry expert. His tutorials are loaded with visuals, examples, and reasons to back up every step and recommendation Jeff makes for would-be site owners.

If you ever needed an example of success and inspiration to follow when starting a new blog, you can’t do much better than Jeff Bullas. And don’t forget… all of your favorite bloggers started off with just a domain name and a blank WordPress slate at one point.

#4. Video marketing and going viral

Of all the content on the internet these days, nothing compares to video content. Just take a look at YouTube and the massive numbers they are pushing through their site daily. In fact, just the amount of video content uploaded today would take several years to watch!

With so much video content being created and published on a daily basis, it’s not enough to simply create and push it out to the masses. Instead, content creators and brands need to know what it takes to rank video on Google content, create eye-catching thumbnails for YouTube, and also how to start getting more views and social shares through social media.

We’re sure there are plenty of tutorials and reference guides for each of those methods, but in this example, we are going to focus strictly on video marketing through social media.

In this how-to go viral with video on social media reference guide you will find a useful 9-step tutorial that is loaded with resources, tips, and actions to take in order to create high-quality video, how to increase user engagement, finding the right keywords to promote and much more.

As with all tutorials and reference guide examples in today’s post, it’s all about providing the most useful information to your audience at all times. This resource is a perfect example of not just telling a user how to accomplish something, but also covering several associated factors as well.

One of the most important takeaways here is to make sure you are following a resource site that actually practices what they preach. In the case of Famoid, they are constantly creating new blog content and videos, which attract millions of social media users every month.

#5. Getting funding for your business

The internet has completely changed the way we all live and connect with others in the world today. It has also changed the way we find information and buy things from stores that we would traditionally have to visit in person.

With all of this in mind, the internet hasn’t just changed everything about the world we live in, it’s also changed how people can make money or start a business online as well.

However, even with how the internet has made a lot of things a whole lot easier, you still need to have money to fund your idea.

With money now being easier to get access to and different funding options available, this is something everyday people and would-be entrepreneurs are searching for daily… but with so many different resources and reference guides available, which is most reliable?

A great example of how to cover everything related to funding your new business idea can be seen in this visual slideshow article from Entrepreneur.

As mentioned, the topic of finding new ways to fund your business is something that has been talked about and rehashed a million times over. Entrepreneur Magazine knows this all too well, and to provide that extra layer of value and engagement, they created their own slideshow full of visuals, resources, and valuable options for the end-user to consider.

This is just one of the many different resource guides and visual slideshows that Entrepreneur offers on their site. Being that Entrepreneur is one of the most well-known and legitimate business information brands in the world today, you know you can trust the content they offer on their site.

How to create an authority reference guide of your own

Now that you’ve had the opportunity to explore what’s working for many other authority sites, brands, and websites already, it’s time that you consider creating a detailed step-by-step reference guide of your own.

Before getting started, make sure you go through each of the examples above.

Once that’s been completed, it’s time to make a rough draft, where you can also outline the focus of your reference guide and make sure you are hitting all of the necessary data points and needs of the end-user.

Most importantly, be sure to provide them with calls to action throughout the article that will provide them with the necessary tools and resources to complete their tasks, while also generating leads for your site or business as well.

Lastly, promote the heck out of your reference guide when it’s completed. It’s one thing to pull all of the amazing content together, and it’s another to rank in Google and have it being shared through social media.

Guest author: Zac Johnson is a world-renowned blogger and entrepreneur with nearly 20 years of experience in the online marketing space and has helped his readers generate millions of dollars online. He shares his story and guidance at ZacJohnson.com

The post 5 Great Examples of How to Create a Complete Reference Guide appeared first on Jeffbullas's Blog.

source https://www.jeffbullas.com/create-reference-guide/

The 10 Best Online Lead Quiz Software in 2020

Online quizzes are one of the best types of content you can use to extend your reach and generate leads. They have the potential to go viral, helping you grow your audience.

They’re also perfect for getting to know your audience better and gathering invaluable feedback for improvement.

Surveys are great for that, but quizzes are much more fun. People love taking them and sharing the results with their friends on social media.

But how do you choose the best online lead quiz software that will help you grow?

We’ve done all the legwork for you to help you make a smart decision. Here are the best tools for creating lead quizzes in 2020.

#1. ProProfs Quiz Maker

ProProfs Quiz Maker is one of the simplest yet most powerful tools for creating lead quizzes. It comes with more than 100,000 customizable quizzes to which you can add images, videos, and presentations to make them interactive.

You can create an online quiz from scratch or leverage the quiz generator’s library of over 100 ready-to-use templates. You can brand your quizzes with your colors and logo, and create them in more than 70 languages.

There are also in-depth reports and analytics to give you an insight into the performance of your quizzes. You can integrate the software with 100+ tools, and use customizable lead forms to capture your leads.

#2. LeadQuizzes

It’s right there in the name. LeadQuizzes can help you generate many leads and grow your audience.

It comes with an easy-to-use quiz and survey builder that lets you choose from over 75 templates. It features robust reporting and analytics and enables you to customize all your creations.

It also comes with custom forms for capturing lead information. When your users complete the quiz, a URL redirect can even drive them to your website.

You can connect LeadQuizzes with a bunch of tools you’re already using, as it allows a lot of third-party integrations. That way, you can share important data between your quizzes and all the marketing tools in your toolbox.

#3. Survey Anyplace

The main goal of Survey Anyplace is to create awesome user experiences. It delights users with personalization features and instantly engages them with its interactive elements.

You can use it to create quizzes, surveys, and assessments. Once your users complete one of those, they can download a personalized PDF file based on their answers.

This tool isn’t wildly popular yet, but it’s one of the most advanced and delightful quiz builders out there.

It provides a high level of interactivity, offers real value through personalization, and comes with excellent design features.

#4. Typeform

If you’re looking for online lead quiz software to help you get to know your audience better and collect more insightful data, Typeform is the way to go.

This software enables you to craft quizzes, surveys, polls, people-friendly contact forms, customer feedback forms, and more. It comes with lots of templates, over 500 integrations, and simple yet insightful analytics.

Its smooth interface drives engagement and lets you easily add images, videos, and GIFs to make every question pop.

It’s one of the best quiz makers for creating friendly and conversational experiences while capturing lead data.

#5. TryInteract

TryInteract is excellent for segmenting your audience, generating leads, and driving more traffic to your website.

It lets you create personality, assessment, and scored quizzes, designing them to match your branding. You can also choose from 800+ pre-built quiz templates, and customize your opt-in forms for optimal conversions.

You can redirect quiz results to your landing pages, integrate with most marketing automation and email marketing platforms, leverage in-depth quiz analytics, and much more.

TryInteract has improved a lot. While the only focus used to be lead generation and traffic, it now focuses on driving user engagement too. After all, engaging users leads to conversions.

#6. KyLeads

KyLeads is great for turning website visitors into customers. It’s one of the best tools that perfectly combine customer feedback and lead generation.

Through its interactive quizzes, surveys, and proactive pop-ups, you can gain customer feedback, grow your email list, and generate more revenue.

You can target the right visitors at the right time, generate qualified leads, and boost your sales.

Of course, you can integrate the software with all your favorite tools, as well as access detailed reports, including split-test analyses.

You can also customize all the results, and use built-in segmentation to prioritize your leads.

#7. uQuiz

If you want a simple quiz builder for capturing your audience’s attention and generating leads, you should give uQuiz a try.

This tool has a very simple interface, so making quizzes is a breeze. It lets you do pretty much everything that all these other tools do – customizing and branding your quizzes, adding multimedia to make them interactive, and more.

But it stands out with a few interesting features. It lets you specify tweets and hashtags for different personality types in order to spark social interactions and make your lead quizzes go viral.

It also lets you include your quiz ads at the end of each quiz to drive more traffic to your site.

#8. Riddle

Here’s another easy-to-use quiz builder for capturing leads, boosting conversions and sales, and growing your business. With the help of its integrations, you can send contact data directly to your email client, CRM system, or other software.

You can choose from 14 types of quizzes, surveys, polls, and more.

You can create your own lead generation forms, qualify potential customers, and leverage plenty of customization and reporting features.

You can also segment your leads, automatically follow up, and even run contests with Riddle’s quiz maker. This very intuitive tool is also available as a WordPress plugin.

#9. Brandquiz

With BrandQuiz, you can easily collect feedback through surveys and capture leads with quizzes. You can drive engagement and brand loyalty with contests and promotions. You can create effective landing pages and forms.

It takes minutes to build your interactive content and embed it on your site with this software.

You can choose from over 60 templates, 35 web forms, multiple content types, project settings, and data collection options.

You can leverage powerful integrations to bring value to your business, and take advantage of analytics reports to improve your efforts.

#10. Opinion Stage

Opinion Stage is a platform for creating a range of interactive content types.

It lets you craft quizzes, surveys, polls, tests, forms, lists, stories, and slideshows. It’s perfect for marketers and publishers.

With this tool, you can create engaging, interactive content in minutes. You can then instantly add it to your site and social media, and start analyzing and optimizing.

Before you know it, you’ll start generating qualified leads and feedback and boosting revenue. It’s really that good. All you need is high-quality content to power it up.

Wrapping up

All of these quiz makers will help you easily create an online quiz, embed it on your website, and start generating leads. Which one you’ll choose depends entirely on your unique needs and personal preferences, but you can’t go wrong with either of them.

Fortunately, each offers a free trial, so you can take them for a test run to see how they fit your needs before making any commitments.

Which quiz generator, if any, have you used? Feel free to share your experience with the community!

Guest author: Robin is a Technical Support Executive. He is an expert in various LMS and employee training software. Currently, he is a resident learning management expert at ProProfs. In his free time, Robin enjoys cycling and sky diving.

The post The 10 Best Online Lead Quiz Software in 2020 appeared first on Jeffbullas's Blog.

source https://www.jeffbullas.com/online-lead-quiz-software/

14 Experts Share Top Link Building Tactics For 2020

Link building is a practiced art that has evolved over the years. There are dozens of methods to acquire links, yet they all revolve around universal ideas and principles that are necessary to make link building effective. At the core of every good backlink, you will find relevance and authority.

If we look back 20 years ago, when Google was just getting started, we see that links have always been a major part of Google’s algorithm. Larry Page and Sergey Brin may not have invented the concept, but in theory, it makes sense to rank web properties with the most relevant backlinks because it indicates the popularity of the site.

This concept remains important today however, in order for a link to be a “quality link” there needs to be a very clear reason for why the link exists. The relevance a link has from one site to another has a direct correlation in how much it benefits a website.

With search engines reaching new heights of understanding, relevance is equally, if not more important than the PageRank of a linking website. This was noted back when Google stopped updating PageRank publicly in 2013.

In an interview with James Norquay, Andre Weyher, a former Google employee who worked with Matt Cutts, was officially quoted saying “Relevance is the new PageRank.”

There are dozens of ways to improve your on-page SEO, but backlinks are one of the three largest ranking factors. If you’re no stranger to SEO, you’ll appreciate our experts’ advice on the backlinking tactics they’re using to move the needle in 2020.

Keep in mind that the rules of SEO constantly change with every update that Google makes. The small adjustments that you make in your own link building campaigns could mean the difference between achieving a mediocre result and having an incredibly successful campaign.

The following is a collection of expert advice from professionals who have proven themselves in their industry and achieved a high level of success in their own link building efforts.

Target high domain authority websites within your industry

If you’re starting a link building campaign, set your sites on the top performers in your target industry and the verticals that are directly related to it.

Relevance is no longer a question at this point but a necessity.

Combine the two qualities you know to make a significant impact on your link building efforts: relevance and authority.

Adam Franklin from Bluewire Media states “Link building from high authority sites is still the activity that will move the needle the most when it comes to getting better rankings on Google.”

~ Adam Franklin, Bluewire Media

Adam’s not alone in his perspective about linking from high authority sites. Jeremey Moser, author at Search Engine Journal and co-founder of uSERP explains:

“Link building is both a numbers and quality game. While links from Forbes are incredibly valuable and therefore highly desired, acquiring them is nearly impossible.

When qualifying link targets, set your sites on the biggest bang for your outreach buck: domain ratings of 50-75. These sites are far more likely to accept guest content and build link partnerships with you, even if your brand awareness isn’t that of HubSpot yet.

Not only will your response and success rates rise, but these connections and subsequent links will also open future doors at even larger publications, compounding your link building opportunities exponentially.”

~ Jeremy Moser, uSERP

Offer value in your outreach campaigns

Reaching out to prospects for a link is becoming increasingly more difficult. Site owners aren’t exactly thrilled at the opportunity to add your link to their existing content unless there’s real value in doing so.

In fact, outreach typically gets abysmal success rates. Approximately 90% of outreach emails go unanswered. That makes a highly successful conversion on a cold outreach campaign somewhere around 8%.

When asked what his expert advice was on this particular aspect of link building, Brian Dean from Backlinko stated:

“I recommend focusing almost 100% of your outreach on broken links.

Or other creative ways to make someone’s page better.

Reaching out to ask someone to add your link can still work. But it’s tough. Pitching your link as a replacement for a dead link has a much higher success rate right now.

In fact, I recently ran a broken link building campaign that converted at nearly 10%. And it’s all because replacing the dead link with a working link to my site made that page better.”

~ Brian Dean, Backlinko

Alistair Dodds from Ever Increasing Circles expanded on this tactic:

“We continue to get great results from recovering dead links for clients. Using Ahrefs we’re able to find links on target publishers sites pointing to 404 pages.

We then use archive.org to see what the content on the 404 pages used to look like.

We’ll then create a new piece of content that is contextually relevant to the old piece of content that was on the 404 page.

We’ll then reach out to each publisher to explain that they are linking to a 404 page and advise the URL of our updated piece of content.

With a refined outreach template, we’ve been able to get great results and quality new links via this technique.”

~ Allistair Dodds, Ever Increasing Circles

Take a link from those who are asking for links

If you’re just getting up to speed on the whole quality content thing, it may come as a surprise that some of the best ways to build links are using content marketing strategies. 

That being said, great content writers also happen to be great link builders. When asked for her advice, Lesley Vos, Content Strategist at Bid 4 Papers shared valuable insights on link building:

“My tactic will work for you if: – you are an active guest blogger; – you get tons of emails asking for backlinks, a la “We saw your article, it’s great, could you please add our link there?” or “Here goes our article, please backlink to it from your content.”

I call it “Take links from those asking for links.”

It’s simple: Examine those askers’ websites to see if their niche, traffic, and other significant metrics could be a potential fit for your link building endeavors.

If relevant, agree to backlink to them from your upcoming content (if appropriate) but ask to return the favor:

You’ll write a guest post for them, or they will backlink to your relevant content from their website.

This tactic takes time and energy, but it always works for me.

It’s all about psychology: Those pitchers were first to ask, so they just can’t say no and lose the opportunity when they are so close to getting what they want.”

~ Lesley Vos, Bid 4 Papers.

Build mutually beneficial co-marketing partnerships

Who wouldn’t want more people helping to get their business more mentions? When you think of the amount of work that goes into producing content for your website-both onsite and off, why not make those efforts work two, three or five times as hard for you?

Sara McGuire, the content marketing manager at Venngage understands this concept and alludes to establishing a personal influencer network to expand your outreach efforts exponentially.

“If you want your content distribution efforts to be sustainable, don’t burn through contacts with lazy outreach. Approach link building as the beginning of a partnership, rather than a one-off exchange.

First, identify potential partners and test the waters by asking if they would reference your content or recommend your product. Then, look for ways to extend that relationship into a more long-term co-marketing partnership.

The better you understand each other’s products and areas of expertise, the easier it will be to find opportunities to mention each other in your content moving forward. Plus, you will create the opportunity to carry those relationships with you to different roles and in different companies.”

~ Sara McGuire, Venngage

Leverage a client’s network within their industry

Link building requires both creativity as well as rational thinking. Combining both perspectives can be a huge asset when determining a link building strategy.

When asked for her insight, Britney Muller, SEO strategist at Moz said that “Leveraging a client’s current network (both within industry & locally) is one of the easiest and most overlooked ways to build links.”

~ Britney Muller, Moz

Patrick Leonard from Brighter Digital backs Britney up on this with an actionable explanation on how to build links when implementing a local SEO strategy.

“The typical link-building advice from experts is often not very actionable for small businesses.

They say stuff like “build great content and you’ll get links naturally.”

Really?

That’s just not realistic for your average brick and mortar shop, and they need links too.

A more practical local link-building tip for those businesses is to leverage the local relationships they already have.

For example, if you’re a plumber you probably work with electricians, painters, and a variety of other contractors.

Create a local coalition with businesses in your community that serve the same audience and you’ve got some valuable links built up pretty quickly.”

~ Patrick Leonard, Brighter Digital

Jeffrey Michael, from J. Moriarty Marketing, adds, “Our company works with most eCommerce websites. One of the best ways we go about building our first high authority links is working with the manufacturers of our client’s products.

Most manufacturers list their retailers on their websites with a direct link. This is something most companies don’t go after, but we do. It’s one of the easiest ways to jump-start a link building campaign with some great links.

We normally go through all of our products on our client’s website, put a list together of the manufacturers, and then research their websites.

This gives us a complete list of the sites that do have “Retailer” pages where links are available.

We then reach out to get the client listed. We are 90% successful with this.”

~ Jeff Michael, J. Moriarty Marketing

Be consistent in applying your strengths

There are quite a few link building tactics that are effective, yet there is no universal answer that will solve the problems of every website. Your efficiency multiplies when you apply the methods in which you have developed the most skill.

Nate Shivar from Shivar Web eloquently explains, “I think sticking to a strategy that works for your team is best. There is no silver bullet or magic strategy.

Consistency over the course of months or years matters more. If you have a good writer, lean into text content.

If you have a good technical SEO, lean into broken link building, if you do images well, lean into image link building etc.

Stay consistent with your own team’s strengths.”

~ Nate Shivar, Shivar Web

Experiment with different types of link building

Oksana from Albacross really takes this message home by stating “When it comes to link building, I’ve tried tons of strategies. And I can tell that all the strategies that could be found all over the Internet are workable but not always 100% efficient.

The effectiveness of every single link building strategy depends on your goals, your business type, and your niche. With the right strategy in place, link building can help boost your ranking, drive traffic, and establish yourself as an industry expert.

Every business is unique and has its own peculiarities, which lead to the fact that there is no one-size-fits-all solution. And what works for one business might work for you but it also might not.

That’s why I strongly believe that experimenting with different types of link building strategies could bring more value for your type of business than you expected.”

~ Oksana Chyketa, Albacross

Focus on editorial links and do not over-optimize anchor texts

“Guest posting has proved its weight in gold and can still be used to acquire high-powered links.

Take advantage of the ability to add contextual links to your website and to your linking partner sites.

Even if your links are no-followed when publishing on the top sites you can still earn a reputation for your brand and drive relevant traffic to your site.

~ Maria Fox, Branex Inc.

“Links inside the body of the content of a page have more weight than any location on the page such as navigation bars and footers. The best way to get editorial links is to publish great content on your own website and reach out to other webmasters.

One of the most common mistakes SEOs make is when they want a certain page to rank for a specific keyword, they’ll try to build as many links as possible with the same anchor text as the specific keyword you are targeting. This can be too spammy from Google’s view and it looks too unnatural.

Adjust the anchor text of your links depending on the flow of the content. Do not force the keyword as the anchor text just for the sake of it. Try different variations of the keyword and make sure it fits the context of the content.”

~ Sean Si, SEO-Hacker

Automate your efforts

As you scale up your efforts automation will play an important role in being able to consistently provide quality. Shane Barker sheds more light on this aspect of link building:

“I think all of us understand how important link building is for SEO. And you’ll also agree that manual link building can be a very time-consuming task. Plus, it’s prone to human errors.

That’s why I prefer using automated link-building tools to streamline the process from start to finish.

There are many data collection tools that can help you spot potential sites from where you can earn backlinks. Using them can help you uncover opportunities that you never knew existed.

Then, there are backlink audit tools that can help you inspect complex backlink profiles and remove spammy links. You can create a strong inbound link profile using them.

You can also leverage email automation tools to create and send personalized emails, requesting editors to add or update your link in their blog posts. You can set a follow-up schedule so that you don’t miss getting back to them.

All of these link building tools can help you boost the efficiency and productivity of your SEO team, just like they help boost mine.”

~ Shane Barker, Shane Barker

Expert link building advice

The influence backlinks have on the ranking of a website demands that you implement every link building campaign with a well-researched strategy.

No matter how much you read, you will find the deepest truths and greatest insights from the methods you use personally and the tactics you experiment with the most.

Now go.

Put together your greatest link building campaign by applying a little creativity, rational thinking and some helpful advice from the experts.

Guest author: Christian Carere is an SEO specialist and the founder of Digital Ducats Inc. Christian enjoys contributing to the digital marketing community and is an avid social media enthusiast.

The post 14 Experts Share Top Link Building Tactics For 2020 appeared first on Jeffbullas's Blog.

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